While my parents were in Patiala, Punjab(a year and a half ago), there opened one of the first pizza outlets in the city. I dont remember whether it was a pizza hut or a pizza corner. Never mind. But within a few months of opening the shop, it closed down as there was no brisk business. In Punjab, a kulcha is a thick base of baked maida with a cooked potato topping and 6 pieces cost Rs.10/-. And when a fat (punjabi) lady sang "Kaun iss tandoor ko itna paisa dekhe kareedhega", the business of pizza got over.