All hail the projections!

Bigger image available here: http://epaper.timesofindia.com/Repository/getimage.dll?path=ETM/2013/09/30/17/Img/Pc0170800.jpg

Today's economic times report has an article titled "How clouded is our financial forecasting?"

The picture above gives the GDP growth prediction according to RBI's survey of professional economists sitting in the same financial year and making a prediction of the GDP growth at the end of the current financial year.

The numbers are shocking! If this group can get it so wrong, how will analysts of equity research and other analysts work on their assumptions, which are further derived in some way or another on this data.

I think it is time to employ monkeys to predict data as they have amply demonstrated their skills in the monkey funds.

http://www.gizmodo.com.au/2013/04/monkeys-make-better-stock-market-traders-than-people-study/

Marketing ideas

I think I have a couple of marketing ideas for the FMCG segment and for opticians which are yet to hit the market (atleast in India)

Considering the fact that around 70% of Indians eat non-veg, I think non-veg flavoured chips will do great business in India. Think Butter Chicken chips, Prawn chips and various fish flavoured chips. 

Instead of Fish & Chips, one can now have Fish In Chips :D

Considering that foreign markets have non-veg flavoured chips, I wonder what is taking the Indian market so long. I think the time will come soon.

One more idea I have been thinking which is yet to hit the market is spectacles for which the frames /sides can be changed based on the occasion/dress colour. Something of the plug the frame/side and wear type.

Hello marketing people, are you alive?