Thursday, July 15, 2010

Why I hate (many) Marketers

From when did babies start having 3 different life STAGES? I thought babies/kids was one life stage.

Lets see how Johnson's does it:
Three Life stages:
New born, Baby & Toddler.

New Born:
Head to toe baby wash, Baby lotion, Baby shampoo, Baby oil, Head to Toe foaming wash, Head to Toe fragrance free baby lotion.

Baby:
Baby LotionHEAD-TO-TOE® Baby WashBaby PowderMoisture Care Baby WashBaby BarBEDTIME® BathBEDTIME® Baby Bubble Bath & WashBaby Bubble Bath & WashVanilla Oatmeal Baby WashSoothing Vapor Baby BathHoney Apple Baby WashBaby CreamBEDTIME® LotionShea & Cocoa Butter Baby LotionVanilla Oatmeal Baby LotionBaby Lotion with Aloe Vera & Vitamin EBaby Daily Face & Body Lotion SPF 40Baby Shampoo with Natural LavenderBaby Oil with Aloe Vera & Vitamin EBaby Oil LavenderBaby Oil GelBaby Oil Gel with Shea and Cocoa ButterBaby Oil Gel with Aloe Vera & Vitamin EBaby Creamy Oil Cocoa & Shea ButterBaby Creamy Oil Aloe Vera & Vitamin EBaby Powder Calming Lavender & ChamomileBaby Powder Medicated with Aloe & Vitamin E MedicatedBaby Powder Pure Cornstarch with Aloe Vera & Vitamin EBaby Cologne.

Toddler:
Baby PowderBaby BarBEDTIME® BathBEDTIME® Baby Bubble Bath & WashBaby Bubble Bath & WashSoothing Vapor Baby BathHoney Apple Baby WashBaby LotionBaby Daily Face & Body Lotion SPF 40, NO MORE TANGLES® ShampooNO MORE TANGLES® Extra Conditioning ShampooNO MORE TANGLES® Detangling SprayNO MORE TANGLES® Leave-in Conditioner, , Baby Oil with Aloe Vera & Vitamin EBaby Oil LavenderBaby Oil GelBaby Oil Gel with Shea and Cocoa ButterBaby Oil Gel with Aloe Vera & Vitamin EBaby Creamy Oil Cocoa & Shea ButterBaby Creamy Oil Aloe Vera & Vitamin EBaby Powder Calming Lavender & ChamomileBaby Powder Medicated with Aloe & Vitamin E MedicatedBaby Powder Pure Cornstarch with Aloe Vera & Vitamin EBaby CologneBUDDIES® Moisturizing Body WashBUDDIES® NO MORE TANGLES® Easy-Comb 2-in-1 ShampooBUDDIES® NO MORE TANGLES® DetanglerBUDDIES® Easy-Grip Sudzing BarKIDS® HEAD-TO-TOE® Body Wash Tropical BlastKIDS® E-Z GRIP SOAP™ Berry BreezeKIDS® NO MORE TANGLES® Detangling Spray STRAWBERRY SENSATION™! If you have read all these so far, I congratulate you for your sense of detail or boredom!

Can any normal mother tell me what on earth all these products are for and how many of them are  DIFFERENT... like the difference between baby cream/ baby lotion, baby wash/ bedtime bath/ baby bubble bath & wash/ bedtime baby bubble bath & wash and so on and so forth...

FMCG Marketing at its wits (or otherwise)....and so called Innovations!

If the mother starts using all these products, I wonder if she will have any time for anything else and if she will end up being a good masseuse or complain of hand pain!

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