There is a great big market opportunity for one of the life insurance players in India to become get a good big market share pie and tap the untapped markets. They need to unsettle the market just as Tata Docomo radicalised the telecom market with the 1paise/second plan. Everyone knows that there is a huge market for life insurance in India but none of the existing insurance players are taking the strategy of large volumes and lower commisions as in the best and purest form of life insurance called term insurance. Today when people talk of life insurance, people's first recall is LIC or rather LIC is the synonym of investments and life insurance together. The company which is willing to go the term insurance path can show that the benefit of low insurance costs for huge amounts of sums insured and can easily attract people. As many Indians are too stuck up with the idea of getting something back, they can show an advertisement of how somebody buys a car/bike insurance without a second thought for saving his/her bike, but when it comes to their own life, they dont seem to be concerned about the family in case of the loss of the earning member. The potent combination of low premium costs and likening it to auto insurance can get the middle class out of the rut of LIC's highly agent driven (read brainwashing) customers.
Now, only if someone out there is listening!