How does a design team come up with a good design?
How does a design team come up with a good commercial design?
There is a vast difference between these 2 above questions.
Any good designer can do new designs. All it needs is creativity and taste.
But a good designer worth his/her salt should be able to make good commercial designs.
What does this entail?
2 constraints of Reduced cost and a chance to sell it at a high price.
So, there are 3 parameters for a commercial good design.
Look & Features, Price and Cost
A high Look & Features, high Price and low Cost is the success formula.
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