Monday, May 9, 2011

Extreme product development/marketing

Look at the two pictures:

What did you think it was? Liquid chocolate and strawberry syrup? You would be forgiven to think that. That is what I thought it was when I first saw this. Coloured shapely bottles with pictures of two tweens on it. I opened and smelled it and found the smell of chocolate and strawberry syrups respectively. But what was surprising was the brand name on it: Parachute advansed. Parachute brand is the most popular cocunut oil brand which is mainly used as a hair oil(and also for cooking). Ok, so I assumed Parachute has entered the edible eateries segment with syrups. But advansed is like a technology used for refining the hair products for specific use. Just to be sure, I read what the product actually was. Turns out it was shampoo.
Almost 99% of the people would have thought it to be something other than a shampoo(with the word shampoo written in such small words on the bottle)
Lets look at the consequences: How will a parent convince a three or four year old that the product the kid is demanding to eat is not an eatable in the first place. It looks like a delicious eatable, smells like one too. Big trouble ahead for parents!
What suppose the parent adds this 'syrup' on a home made cake or on an icecream/milkshake and gives it to the kid? I wonder if the company is going to get sued for making kids ill...

Since the marketers are "always" "trying" to make things "easy" and "convenient" for the consumers, why not they come up with a product which can be used for multiple purposes? Say you get up, and brush your teeth with this product as a toothpaste, then squeeze out some more of this stuff and use it as a soap, wash off and then apply some more on the body and let it dry working as a moisturiser. Then scoop some more and apply onto the bread and enjoy a delicious sandwich on way to the office. Won't such a many-in-one product "delight" customers?
Consumers can then need not have to remember so many things to buy when they go to a supermarket. Things will be more easily manageble. From cleaning the shelf of the bathroom that has on the average 3 to 5 or more different products to not throwing away unused product since it has reached the expiry data as it will be used frequently. A frequent traveller can slip in one of these many-in-one products into the travel bag and not have to worry to find the many things as used currently running across the house to just pack a bag. Maybe consolidation of products is the next level/generation of marketing and product development in particular for the marketers. The irony of this game is that fewer marketers would be required when this is done. A true revolution!

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